GBC IT Market Research


IT Market Research - Why?

In your opinion, what are the most important reasons for B2B IT companies to conduct surveys and trend studies?

(max. three answers)

Show results

Loading ... Loading ...

Whitepaper: 5 + 1 Reasons for IT Market Research

Why Business-to-Business IT companies should definitely do market research

The whitepaper lists the most important reasons why IT companies engaged in the business-to-business sector should not ignore market research.

Using examples from real-life survey projects, the paper shows how companies can benefit from target-group-oriented market research.

it market research whitepaper

Start now!

For more than a decade, we have been supporting IT companies in the B2B market segment in designing and conducting target group-focused surveys and trend studies.

So if you want to take your first step into IT market research with focus on Central European countries …

What are the major challenges for European CIOs in 2023?

We asked them.

  • What are the most important IT technologies they will focus on?
  • What are the biggest hypes and “buzzwords”, they are not (currently) dealing with yet?
  • What are their IT budget plans for 2023?