IT Market Research - Why?
In your opinion, what are the most important reasons for B2B IT companies to conduct surveys and trend studies?
(max. three answers)
Whitepaper: 5 + 1 Reasons for IT Market Research
Why Business-to-Business IT companies should definitely do market research
The whitepaper lists the most important reasons why IT companies engaged in the business-to-business sector should not ignore market research.
Using examples from real-life survey projects, the paper shows how companies can benefit from target-group-oriented market research.
For more than a decade, we have been supporting IT companies in the B2B market segment in designing and conducting target group-focused surveys and trend studies.