GBC IT Market Research

GBC IT MARKET RESEARCH
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Get and stay ahead of your competitors

Gain a competitive advantage through precise market data and insights

GBC IT MARKET RESEARCH connects you with B2B IT decision makers across Europe to find out, what they think about the latest IT trends, major IT technologies, vendors and investments.

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What really excites me is the knowledge gain when questions become certainties. That makes me realize that I know something that others don't.

Research customer

Research Examples

Trends in Claims & Deductions
Omnichannel Marketing & Marketing Automation in Automotive, Telco, Retail, Finance
BizOps trend study: Better decisions through better communication and collaboration between IT and business
Document-based applications in the cloud. Future or reality?
Service Level Management - Corporate Centralization & Automation
AI deployment in the customer service of medium-sized companies
Real time IT in logistics
Identity and Access Management (IAM) in SMEs
Enterprise Content Management in medium-sized businesses: current status and future trends

plus another 150+ surveys and trend studies

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More than a decade of IT market research

For more than a decade, we have been supporting IT companies in the B2B market segment in designing and conducting target group-focused surveys and trend studies.
While our regional focus lies on the German-speaking market (Germany, Austria, Switzerland), we also conduct survey projects in other Central European countries (U.K., France, Benelux, Nordics). 

Werner Grohmann

“We see our core mission in providing our customers with the market data and insights they need to gain a competitive advantage. And this in a market such as the B2B IT market with rapid technological changes and new challenges every day.”

Werner Grohmann

Head of Market Research, GBC IT MARKET RESEARCH

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Research Services

IT Market Research

Comprehensive and in-depth analysis on a specific IT topic in a selected European market.

IT Market Comparison

Comparison of the importance of a specific IT topic or the adaptation of a specific IT technology in different European markets.

Survey topics (examples)

AI in customer service – IT backup strategies in medium-sized businesses – BizOps – Building Information Modeling (BIM) – DevOps – colocation & cloud computing – digital workplace trends – digital time tracking & project controlling – digital workforce management – Electronic Data Interchange (EDI) – GDPR readiness – GDPR compliant email archiving – customer data management – intralogistics – managed services – SAP S/4HANA migration – SAP security – secure data exchange between companies – warehouse management, etc.

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Survey participants from all over Europe

Our survey participants include C-level decision makers, IT professionals, executives and department heads from all major industries as well as the public sector. Geographic regions covered include:

Germany
Austria
Switzerland
Benelux - Belgium, Netherlands, Luxembourg
France
United Kingdom
Nordics DEN - SWE - NOR - FIN
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Additional countries/regions on request

Personal invitation, anonymous participation, detailed and honest answers!

For each individual survey project, we research and evaluate suitable participants (region, company size, industry, position), contact them personally and invite them to participate in the survey.

  • We do not use third-party panels or contact lists and do not spread the survey URL on social media. Most questions are mandatory to get detailed information and insights. Only fully completed questionnaires will be included in the final results.
  • Participation in our surveys is generally anonymous. As we know from many conversations, this is nowadays – especially when C-level specialists and executives are approached – the central requirement for their participation.
  • On the other hand, remaining anonymous gives participants the opportunity to respond openly and honestly, without regard to public opinion or the official opinion of their employer.
Important note: None of our survey participants receive any incentive or financial compensation for their participation.

Despite the fact that participation is anonymous, we receive personal feedback from some of the survey participants in response to the survey invitation.

"Thank you for your email and the link to the MS Dynamics trend study. I have already completed the questionnaire and am glad that I was able to support you. I find it very interesting to be part of this study and I hope that the results will be useful to you.
B. A.
B. A.MS Dynamics 365 F&O Specialist, international workwear sales and rental company
"This is an exciting topic. I will be happy to take part in the survey."
T. S.
T. S.Head of Customer Service Team, construction company
"I will gladly participate in the new survey"
A. S.
A. S.Senior Database Reliability Engineer, international online platform operator
"I have already taken part in the survey. It really went very quickly and is also an interesting topic."
S. W.
S. W.CSO, manufacturing industry
"Thank you very much for the invitation. I was happy to participate in the survey. An exciting topic that is also of great importance in our company."
R. K.
R. K.CIO, safety technology manufacturer
"Thank you very much for your inquiry. Of course, I will be more than happy to fill out the survey. Thank you very much and best regards!"
M. S.
M. S.Application Manager, finance industry
"Always happy to do it again" Have a nice weekend!"
A. L.
A. L.Manager IT, worldwide logistic service provider
"I was happy to answer your survey because it will be an essential topic for Germany in the future."
O.B.
O.B.Head of Inside Sales, international manufacturer of tools, operating equipment and personal protective equipment
"Had it done and filled out before 6:00 am today 😉"
J.H.
J.H.Head of Purchasing and Planning, manufacturer of electrical and electronic equipment
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  • You would like to learn more about our research services?
  • You would like to talk to one of our research experts?
  • You would like to participate in a non-binding online presentation on how we design and execute B2B IT surveys?
  • You would like us to assist you in your next research project?

Just complete the form on the right and we will get back to you as soon as possible.

You may also book a 30-minute online presentation.

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